Market Intelligence

□ To Understand the issues from Opportunity and Risk of each development project for product, marketing and other company activities

□ To Propose the appropriate way to solve the issue, which should be conducting customer research or doing analysis on existing data, etc... 

□ To Manage selected way with respecting customer needs with logical manner

□ To Report the outcome with clear recommendation in order to related function or company understand the next required action specifically 

□ These 4 above should be done with the fields of followings

● To manage specific model related research

• Upstream research for STP* development of specific model project, mainly focusing on Indian market as prioritized)

• Downstream research for Marketing, Communication and Pricing plan development for volume selling model

● To manage general customer research (Periodical database update) 

• NCBS (New Car Buyers’ Survey)

• Customer Needs Survey

• Brand Image Survey

• CS (Customer Satisfaction) survey

• Quality-related survey 

● To manage strategy related research (Ad-Hoc research) 

• General Customer trend study

• Customer needs exploring study 

● To support marketing and sales function 

• Pricing strategy development and review

• AD & Promotion related strategy development and review

● To support planned volume logic

● To collaborate with R&D

● To organize general market information

• total industry volume by segment

• GDP, Other Economic Index

*MUST be a Post Graduate in Business Management / equivalent to MBA

* Advanced knowledge in statistics, marketing or mathematics are preferable, basic knowledge of them mandatory.

* Business experience around 3-5 years.

* Experienced business field should be among below 4 within the order of priority

1. Market Intelligence department in other automotive manufacture

2. Global Research agency with specific project experience with Automotive manufacture

3. Market Intelligence department in other automotive industry

4. Product planning or Marketing of other automotive manufacture

* High cross cultural adaptability